My Goals with this Blog...

Are to document my experiences with various income streams and programs in my quest to becoming a full time freelancer working from home. I plan to list my current 'eggs' and to post the things that have and haven't worked for me.

Why Every Freelancer Needs a Website

Posted by tehblogging trolless | 1:01 PM

My pocket guest blogger Imogen is back, contributing some great tips on the world of freelancing.


Why Every Freelancer Needs a Website

Growing your freelance career is strewn with roadblocks: finding clients, finding the time to do the work, maintaining client relationships, and so on. Just because you're a freelancer doesn't mean that you have to fall prey to these pitfalls. In fact, you’ll be far more likely to succeed if you instead see them as healthy challenges, and if you prepare yourself properly, none of these hazards need to get in the way of your path to the top of your game. One great way to bolster your freelance career and give yourself the best chance of success is to have your own website. Some of you may think this is step one of going freelance, but others may still be without their own online portal. Here's exactly how your own website can help you - and why you should have one.

It's much easier to advertise your services

Maybe it goes without saying, but a website is probably the number one tool in promoting your services. If you're still without one, you're likely having to rely on telephone calls and meetings with your portfolio; which are great, but not quite as convenient for employers as a website can be. When you have your own site and apply for freelance roles, the hiring party will often visit your website to get an idea of you and your work even before interview. Without a site, this crucial step can be missed.

You'll benefit from 'organic' leads

If you optimise your site properly for search engines, there's a good chance that you'll be able to net at least a few 'organic' leads. These are essentially when someone searches for 'web design services' (or whatever term applies to your industry) and your site pops up. Organic search results are free and, when done right, can lead to a good flow of work in the future.

You'll have somewhere to show off your work

If you're a freelancer, you probably work in an industry whereby you produce something: that could be websites, copywriting, HTML, graphic design, or any number of other professions. If this is the case, a website can be a fantastic way to showcase your work – not only to prospective clients, but also to friends and family who may want to see what you do. If you put your website on your business card, the two can work in tandem to give you a great public image.

Everyone else is doing it

So perhaps this doesn’t sound like the best reason to have a website, but it makes good sense. Almost all of your competitors will now have websites, as well as all other types of business - from golf shoe shops to alcohol rehab programs. This swell of websites means that the employer looking for freelance support will be able to get a much better idea of your competition than of you. This doesn’t mean you can’t impress them in person, but it’ll make securing those big contracts that little bit more difficult. A website can help by keeping you abreast of all of your fellow freelancers – and keep you standing out in the crowd.

You can build a community around your services

You may think of yourself as an island – many freelancers do – but there are ways that you can turn your freelance efforts into small communities. One way is to launch a blog and keep it updated as frequently as possible with the latest industry news, tips, and advice. In this way, you will become an authority on your speciality and business should flow in a very natural way. All you have to do is prove you’ve got the skills, and the work requests should follow – at least in theory!

We’re living in a world whereby the website serves as the central hub of many businesses. As offshoots of that we have social media, blogs and so on – all of which need to be considered when you’re creating a website. It probably won’t be a quick and easy job, and there will be a fair bit of work to do going forward, but every minute that you put into updating your website should hopefully result in impressed employers and even more freelance contracts. And at the end of the day, making your way in the world of freelancing is your main objective.